Pulse x OnePlus

We positioned OnePlus Nord as the Gen Z phone in Europe and India

Pulse Advertising collaborated with OnePlus to launch the new feature-packed smartphone, Nord CE. This campaign’s main goals were to generate brand awareness by tapping into non-tech audiences, who were unfamiliar with the product. Creators across six countries were activated to create fun, engaging audiovisual content to target Gen-Z audiences from Western Europe and India.