Social Media Trends 2025

Social media will influence 
over 80% of all online purchase decisions by the end of 2025. Brands that adapt to these trends now will not only stay competitive—they’ll lead 
the way.

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In 2025, the global influencer marketing industry is projected to grow by 35%, reaching a staggering $24.1 billion. Social commerce is set to triple to $1.2 trillion, with social media driving real business impact and sales.

This year’s trend report reveals the five trends that will shape social media and influencer marketing in 2025. From the rise of AI-powered campaigns to the growing influence of Gen Alpha, we’re uncovering what these shifts mean for your brand—and how you can turn them into opportunities.