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How to measure influencer marketing

Download our white paper which covers all you need to know about measuring influencer marketing, giving you the tools for a data-driven advertising strategy that boosts your ROI.

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You’ll discover:

  • Data showing how your Gen Z audience uses digital media

  • Which KPIs to measure in influencer marketing – and how

  • What Earned Media Value actually means

  • How to contract influencers for a more competitive CPM

  • Benchmarks for a successful influencer marketing campaign

For every $1 spent on influencer marketing, you get $7 return: measure your campaigns to capitalize on the potential of influencer marketing and maximize profit.

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Get the white paper