Beauty | UK

Download our Health & Beauty Report which details industry findings and ranks the 30 leading brands in the UK on their social media strategy - who's winning and who's being left behind?

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32% of consumers mostly or always shop for beauty products online. Meanwhile, creator-run brand Kylie Cosmetics is valued at $1.2 billion, while Jeffree Star Cosmetics garnered $34.5 million revenue in 2021. Emulate their social-first advertising strategy to drive conversion among a digitally-native audience.

Which brands have the sleekest social media strategies? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.