Automotive

Download our Automotive Report which details industry findings and ranks the 30 leading automotive brands worldwide on their social media strategy - who's winning and who's being left behind?

A few decades ago, self-driving cars seemed like a surreal fantasy. But in 2022, it’s possible for us to relax in the backseat while a computer takes the wheel. Meanwhile, electric cars are becoming increasingly popular for environmentally-conscious customers. A social media strategy that’s as swish as the latest sports car is essential to convince customers to convert.

Which automotive brands are speeding ahead on social media – and who’s run out of gas? We conducted a thorough multilayer analytical study, assessing numerous factors such as the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.