Pulse x Selfridges

We brought Selfridge's summer campaign to life

Challenged with a brief to target the Middle East luxury market during the end of Summer period, Pulse sourced a growing talent from within the KSA region. Yara was the perfect brand ambassador due to her follower size and influence she held with the KSA and M.E. audience. We provided on ground management on the day of the activation which consisted of MAC Beauty Masterclass, store tour of Selfridges and luxury watches demo.