What is the value of your social media account? 
Calculate your Owned Media Value (OMV) in seconds.
rayban
- 27 posts
- 5.8M followers
- 1 following
Insights 
What is OMV
Owned Media Value (OMV) is a metric that quantifies the impact and value of a brand's organic content across various digital platforms. It helps measure the effectiveness of your content strategy and its contribution to your overall marketing goals.
Why your OMV matters
Owned Media Value matters because it quantifies the impact of a brand's organic content, helping refine strategy and drive growth. Understanding market trends and audience engagement fosters brand loyalty and expands reach. By creating compelling content and tracking OMV, brands ensure success isn't just about visibility but measurable impact that fuels long-term value.
Understanding your result
Your OMV result provides insights into how effectively your content resonates with your audience. It considers factors like engagement rates, reach, and audience growth to give you a comprehensive view of your content's performance and its contribution to your brand's digital presence.
How can I increase my OMV
To increase your OMV, focus on creating high-quality, engaging content that resonates with your target audience. Consistently analyze performance metrics, engage with your community, optimize your content strategy based on data insights, and stay current with industry trends and best practices.
