Pinterest Releases 2024 Halloween Trends

Halloween 2024 promises to be a thrilling blend of modern pop culture, bold beauty looks, and nostalgic décor. Pinterest’s latest trend report reveals what’s captivating users this spooky season, offering plenty of inspiration for costumes, makeup, décor, and even themed food. For brands and marketers, tapping into these trends presents a huge opportunity. With Halloween consumer spending on the rise, leveraging the right costume, décor, or food trends can make your marketing campaigns more relevant and engaging.

Pop Culture Dominates Costumes

This year, the spotlight is firmly on pop culture. Searches for “It girl Halloween costumes” have soared by 170%, with fans flocking to dress as trendsetting stars like Charli XCX and Olivia Rodrigo. In fact, searches for Charli XCX makeup have skyrocketed by an impressive 2,345%, cementing her edgy aesthetic as a must-have look this Halloween. Other top costume searches include Sabrina Carpenter, whose costume ideas are up 215%, and classic stars like Priscilla Presley (+140%) and Amy Winehouse (+130%).

Alongside these stars, sporting costumes are scoring high, with searches for “sport costume ideas” up by 265%. Leading the way are the iconic Dallas Cowboys cheerleaders costumes, which saw an incredible 550% rise, followed by the increasing popularity of F1 driver costumes (+85%).

Popular Costume Searches:

• Charli XCX makeup: +2,345%
• Olivia Rodrigo costume: +170%
• Dallas Cowboys cheerleaders costumes: +550%
• F1 driver costume: +85%

Gothic Glam and Beastly Beauty

Halloween makeup trends are as dramatic as ever. Gothic glam continues to dominate the beauty scene, with searches for “scary makeup looks” up by 60%. Fans of darker aesthetics are loving the surge in romantic gothic makeup (+710%), goth guy makeup (+290%), and even anime-inspired Sakuna makeup (+1,655%).

The allure of beastly beauty is also rising, with animal-inspired makeup looks gaining popularity. Searches for leopard print makeup have grown by 670%, while cheetah print has climbed 570%, allowing for a wild and whimsical transformation this Halloween.

Makeup Trends:

• Romantic gothic makeup: +710%
• Leopard print makeup: +670%
• Sakuna makeup: +1,655%

Nostalgic and Vintage Halloween Décor

Nostalgia is creeping into Halloween décor trends for 2024. There’s a clear appetite for revisiting past eras, with searches for ‘90s Halloween decorations up by 140% and vintage-inspired décor experiencing a 50% increase. Millennials and Gen Z are embracing retro vibes, using boho and disco aesthetics to create fun, nostalgic spaces. Whether it’s a 1970s throwback or a 1990s celebration, these trends bring a nostalgic flair to this year’s festivities.

Décor Trends:

• ‘90s Halloween decorations: +140%
• Boho Halloween: +85%
• Vintage Halloween: +50%

Spooky Foods: Festive and Fun

Food is playing a major role in Halloween celebrations this year, with inventive party snacks gaining traction. Searches for ghost pizza are up a whopping 850%, while seasonal treats like pumpkin s’mores biscuits have risen 390%. Fun and festive snacks such as ghost brownies (+200%) are also trending, offering creative and spooky ways to enjoy the season’s festivities.

Trending Halloween Treats:

• Ghost pizza: +850%
• Pumpkin s’mores biscuits: +390%
• Ghost brownies: +200%

This year’s Halloween is a blend of the new and nostalgic, where pop culture costumes, gothic beauty, and vintage-inspired décor take centre stage. Ultimately, the key for brands this Halloween is to be creative and adaptable. By integrating these trends into their offerings, they can resonate more with consumers and take advantage of the seasonal buzz. Whether it’s through social media marketing, influencer collaborations, or targeted promotions, the insights provided by platforms like Google and Pinterest offer a roadmap for tapping into Halloween 2024.

By understanding and utilising these trends, brands can better position themselves in front of consumers looking for the next big thing this Halloween.