Automotive

Download our Automotive Report which details industry findings and ranks the 30 leading brands worldwide on their social media performance - who's winning and who's being left behind?

More than 38% of car buyers in 2024 revert to campaigns and influencers on social media before purchasing a new vehicle. Meanwhile, Ford and BMW are using new technologies like Augmented Reality to promote their cars, while Mercedes successfully leverages luxury lifestyle influencers to show that owning one of their cars is about more than just mobility. Emulate their social-first advertising strategy to drive consideration among a digitally-native audience.

Which brands have the most successful social media strategies? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.